The Marketing Rule of 7 states that a prospect needs to “hear” the advertiser’s message at least 7 times before they’ll take action to buy that product or service. It’s a marketing maxim developed by the movie industry in the 1930s. Studio bosses discovered that a certain amount of advertising and promotion was required to compel…
How does a trend start? Is it one or two or more people doing the same thing? Who decides how the bill on your baseball cap should be shaped or whether it is in the front or back. Sometimes we have to break the rules and if it is cool, others will follow.
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Back in April Chrome got on board with Youtube, Apple and Safari in stopping videos with audio from playing automatically. It was a nuisance case that could not be ignored any longer. This can present an issue for a developer who wants to have a movie play on entry into a new screen or slide…
There are a couple answers to this. One is simple mathematics. Unlike snail mail, email costs almost nothing to send, so a person working out of their basement can send ten million emails with very little overhead. Now suppose 99% of those end up in the spam folder, that still leaves 100,000 emails that make…
You click to check out at an online merchant. Suddenly your browser address bar says HTTPS instead of HTTP. What’s going on? Is your credit card information safe? Good news. Your information is safe. The website you are working with has made sure that no one can steal your information. Instead of HyperText Transfer Protocol…
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