The Marketing Rule of 7 states that a prospect needs to “hear” the advertiser’s message at least 7 times before they’ll take action to buy that product or service. It’s a marketing maxim developed by the movie industry in the 1930s. Studio bosses discovered that a certain amount of advertising and promotion was required to compel someone to see one of their movies.
WE ARE NO LONGER IN A “SET IT AND FORGET IT” WORLD
Today, without a clearly-defined marketing strategy to map out how you’ll touch that prospect at least 7 times, your odds of success are pretty slim. In fact, today you might need more than those 7 times just to be heard above all the clutter that’s in people’s Newsfeeds or fields of vision.
Socially-savvy businesses publish marketing messages that come in the form of useful content that delights their intended audience. These messages tell stories that create an emotional connection.